Meet the Ex☆Cute Girls! ✿
Seven friends, a wardrobe of tiny outfits, and more character lore than you might expect from a doll shelf.
Welcome to Ex☆Cute (えっくす☆きゅーと), Azone International’s character doll series about a group of school friends. Each girl has her own personality and favourite fashion label, and Azone revisits these characters across themed releases. The result? One familiar face can look wonderfully different from collection to collection.
These photographs show the 12th-series versions of the seven Ex☆Cute characters. Tap the product links beneath each portrait to see the corresponding official Azone release. If an image cannot load from Azone’s website, a link to the original remains available.
Say hello to the seven girls
Photo: Azone International · Koron / Snotty Cat IV (12th series)
Koron (ころん)
An energetic presence in the group, Koron brings a playful spirit to the Ex☆Cute world.
View this release on Azone ↗
Photo: Azone International · Aika / Wicked Style IV (12th series)
Aika (あいか)
Fashion-conscious, fond of rock music and able to play guitar. Spiders, however, are a different story.
View this release on Azone ↗
Photo: Azone International · Chiika / Romantic Girly! IV (12th series)
Chiika (ちいか)
Chiika is associated with the soft, romantic styling of her signature fashion line.
View this release on Azone ↗
Photo: Azone International · Miu / Blue Bird’s Song IV (12th series)
Miu (みう)
Dreamy and animal-loving, Miu enjoys ice cream and can play the shamisen and koto.
View this release on Azone ↗
Photo: Azone International · Lien / Angelic Sigh IV (12th series)
Lien (リアン)
A familiar member of the core Ex☆Cute group, with releases under the Angelic Sigh fashion label.
View this release on Azone ↗
Photo: Azone International · Himeno / Fanny Fanny III (12th series)
Himeno (ひめの)
Her Fanny Fanny releases show one of the many fashion directions explored across Ex☆Cute.
View this release on Azone ↗
Photo: Azone International · Raili / moi lumi (12th series)
Raili (ライリ)
A cheerful exchange student from Finland who loves Japanese anime, cycling and taiyaki.
View this release on Azone ↗There's an Ex☆Cute Family, too!
And the story doesn't stop with the seven girls. Azone's Ex☆Cute Family includes siblings, classmates, friends and a teacher. Aoto is Aika's younger brother, Yuta is Himeno's younger brother, and Sera is a classmate and class representative. It's a surprisingly interconnected little world.
Why does one character have so many looks?
Collections such as Komorebi Forest Animals, Magical☆CUTE and Melty☆Cute explore new styling ideas while returning to familiar characters. That makes collecting a little like following an ongoing fashion magazine—with extremely small shoes.
One day you decide you like a particular character. The next day you discover another release with a different hairstyle, and suddenly your shortlist has become a spreadsheet. Nana understands. (｡•̀ᴗ-)✧
Where should a new collector start?
Pick a design you genuinely love, then check the exact product specifications. Size, body type, accessories and availability can vary across releases. Azone's official catalogue is the best starting point for comparing editions.
Hanabana Journal will keep exploring character stories and Japanese announcements in English, while Hanabana Hobbies shares information about the dolls it carries. A character guide is not a promise that any particular edition is currently in stock.
Character and collection information: Azone Ex☆Cute official history, 12th collection, Ex☆Cute Family, Image credits: © Azone International. Product portraits load from Azone’s official website and remain the property of Azone and its respective rights holders. Hanabana should confirm that its official retailer image permission includes editorial publication.
Until next time, happy collecting!
— Nana 🌼